Here are some frequency response graphs for the various models of iPhone.
The Apple Computer Co. Philosophy – 1977
In 1977 when the Apple Computer company was created they put their principles down in a one-page paper called “The Apple Marketing Philosophy”. It had 3 points. Empathy, Focus, Impute.
Empathy was about empathy with the customer: Truly understanding the needs of the end user better than any other company.
Focus was about eliminating the lots of unimportant things so as to do a good job of the important.
Impute is about having the packaging impute a sense of quality into the product when the person opens the box, because people do judge a book by the cover. Steve Jobs later said ” When you open the box of an iPhone or iPad, we want that tactile experience to set the tone for how you perceive the product” (Steve Jobs p78)
Empathy is about understanding people. Focus is about doing a few things well. Impute is about good marketing. I think Apple still do all these things exceptionally well. The iPhone 34 years later embodies this philosophy.
Today is 7 years since the iPhone was launched. Continue reading »
I just purchased this Alcatel phone. It’s a bit of a dud, I wouldn’t recommend it, but if you do end up with one, here’s how to copy contacts across from the OSX address book. I assume this will work on any mobile phone. Continue reading »
Here’s how to sell something on ebay from your mac. It’s all fairly simple. The only real trick is how to easily get your photos from iPhoto into ebay. Here’s how. Continue reading »